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For 30 years, David P. Weiss has published literally hundreds of articles to address issues of interest to small and medium-size businesses, nonprofit corporations and individuals, in this easy-to-read and comprehensive format. All of those articles are assembled here on the e-LawLines blog for you – a free resource designed to help you navigate the sometimes-daunting legal landscape. Start browsing now!

Measuring the ROI of Social Media

I just read St. Louis Small Business Monthly (May 2012)—I know I am a little behind on my reading—and Jeffery Gitomer’s article, “Measuring the ROI of Social Media?  There’s a Laugh and a Joke,” touched upon some of the thoughts I have about measuring the ROI (Return...

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