Online marketing has become a necessary communication, networking and marketing tool for businesses. Even with online marketing exploding in the legal arena, many law firms and attorneys remain outsiders unsure about the real value to be gained from online interactions. Those legal professionals who have embraced social media and other online tactics claim significant success, whether in the form of new clients, stronger relationships, more engaged teams or new opportunities.
St. Louis-based Weiss Attorneys at Law, formerly Weiss & Associates, is leading the way in utilizing online marketing and other social media tools in the field of law, and the result has been greater brand awareness and growth. The firm just launched its updated graphic identity, which has been designed to reflect their growth and highlight future development opportunities.
“The method of doing business today in the field of law has changed considerably,” says David Weiss, Attorney and Managing Officer at Weiss Attorneys at Law. “There is a growing need for law firms to expand their online presence and integrate social media into their marketing programs. Our results are dramatic, resulting in several inquiries per week by phone and/or email where their initial contact source has been the Internet. In fact, 40 percent or more of the leads that we can actually track are now coming from the Internet.”
For more than nine years, Weiss Attorneys at Law has been successful in turning one-way communications, such as brochures, press releases and direct mail, into an interactive dialogue that engages the online audience. The firm now utilizes an online newsletter addressing legal and some non-legal issues; a dynamic website that is optimized for search engines; a blog that covers multiple practice areas; Facebook, Twitter and LinkedIn pages; and they have just launched a YouTube channel.
With a solid track record of 20 years of success, the firm repositioned the Weiss brand to Weiss Attorneys at Law, updated its brand identity with an enhanced logo, and new brand positioning. The new tag line, “Big Firm Experience, Small Firm Accountability,” embodies the firm’s continuing mission to deliver big firm representation with small firm, attentive service. The new identity is incorporated into all of the company’s materials, its digital platforms and its office environment. Along with the rebrand, the firm’s e-newsletter was upgraded with a new design, and the blog and social media links were incorporated into a more dynamic website design at www.weisslawstl.com.
“For lawyers, an important aspect of online marketing is reaching potential clients whether they are looking for information about legal issues, products and services; holding conversations about trends; or looking up hot topics and general information. It’s an opportunity to connect with them and helps establish a relationship,” notes Weiss. “Internet technologies, including social media sites, provide the tools and platforms to make this easier.”
According to Katey Darpel, president of Katey Charles Communications LLC, an e-marketing firm that worked with Weiss Attorneys at Law to integrate social media tactics into their web presence, “Many people now turn to the Internet for legal advice and information, which is creating the need for law firms to have a stronger presence online. David Weiss and his law firm are setting the standards in the industry.”
About Weiss Attorneys at Law
Weiss Attorneys at Law is a St. Louis-based law firm that provides legal services in areas of corporate, commercial, employment, franchise, general contracts, small business, estate planning, real estate, and litigation. Serving the St. Louis region since 1987, Weiss Attorneys at Law has expertise in key practice areas that are critical to the success of small-and medium-sized businesses.
The firm is located at 1015 Locust St., Suite 400, St. Louis, MO 63101. For more information, visit www.weisslawstl.com or call 314.588.9500.
(314) 822-8860 / (314) 614-7408