Measuring the ROI of Social Media

I just read St. Louis Small Business Monthly (May 2012)—I know I am a little behind on my reading—and Jeffery Gitomer’s article, “Measuring the ROI of Social Media?  There’s a Laugh and a Joke,” touched upon some of the thoughts I have about measuring the ROI (Return...
25 Years: Thank You!

The Snare of COBRA

The case of Franco Santos v. Goldstar Transport, Inc., is instructive of companies which are under “common control.”  In that case, a former employee took her employer, Goldstar Transport, Inc., to court claiming that the company had not provided proper election...