Not Letting That Sales Lead Languish

Not Letting That Sales Lead Languish

I made an overture to a relative of mine in another state inquiring whether or not they knew someone who might be able to get us some information to access a fund in that state to relocate, or start a new, manufacturing plant in that state. I emailed my relative on...

Measuring the ROI of Social Media

I just read St. Louis Small Business Monthly (May 2012)—I know I am a little behind on my reading—and Jeffery Gitomer’s article, “Measuring the ROI of Social Media?  There’s a Laugh and a Joke,” touched upon some of the thoughts I have about measuring the ROI (Return...